From our pals @BOCO, the ideal running hat: lightweight, well-ventilated, crushable, and, of course, fun and colorful. Toss it in a vest or pocket when you no longer need it or want it. Suffer Better on the underside of the brim, telling the world just how you roll. And, of course, it shouts out to people that you are part of this incredible community. Design features our favorite park’s (Staunton) iconic Lion’s Head Mt.